I was thrilled to receive this press release this morning, as I am a long term fan of all things Lancôme. I especially love Hypnose Mascara (I like the original formula best), and I have 5 or so Rouge in Love lipsticks. I also use Teint Miracle in shade 02 as my everyday foundation. So here is the news…
Effective 24th August 2012 Lancôme announces their “Love Lancôme, Love Our New Prices” Campaign. With the ambition to reach out to more customers by lowering their prices, more women can now enjoy the luxury of Lancôme.
Since its creation in 1935, Lancôme has solidified itself as the woman’s brand. It is the essence of beauty “a la francaise,” a universal brand that addresses all the women whatever their age, whatever their ethnicity, whatever the continent. Its success in Australia over the past years is spurred by its intrinsic love of women. From the super serum Visionnaire, that has proven results over 4 different ethnicities, to the great success of its latest releases in make-up and fragrance – Hypnose Doll Eyes (Lancôme is the #1 mascara brand in Australia and throughout the world), Rouge in Love and Tresor in Love – the brand continues to build its love story with women.
Here are two of my favourites:
Serena Woon- Havryluk, General Manager of Lancôme Australia says:
“Lancôme is synonymous with ‘Beaute a la francaise’ all over the world. Since 2008, the brand has added milestones to its rich history: Génifique, Visionnaire, Rénergie. These iconic products are winners of international awards and all best sellers in their respective categories. We all know that the retail scene globally has changed. Women now have more choices and “retail borders” have merged. Expertise and Service are at the very core of our values, and we would like more women to enjoy the love and luxury of the brand, but more importantly experience the best advice and service from our beauty experts at our counters. By lowering our prices on our iconic favourites, we aim to bring awareness to women never to compromise on the safety of their beauty routine. Always insist on quality and seek expert advice.”